McRae Consulting helps you
put your brand and customer experience at the heart of your marketing strategy to enable customers to do more business with you.
Your brand DNA must withstand scrutiny. What seemed like a minor customer service issue can quickly escalate to cause lasting brand damage.
Bad News Travels Fast.
Prevention is better than cure. Engineering your brand so that it continually builds trust and clearly conveys your brand message can reduce exposure to risk.
Incorporating customer service excellence with your digital assets and channels build trust and confidence in your brand.
Let me help you strengthen your brand.
McRae Consulting brings together all of the moving parts of your marketing so that you can do what you do best.
My digital strategy objective is always to ensure that businesses are best placed to achieve competitive advantage. Adaptive strategy and agile implementation are key to maneuvering in a disruptive environment. I advocate for addressing customer pain points, exploiting data, rapid prototyping and ensuring end-to-end digital business goes beyond digital marketing.