Fractional CMO · Singapore
Fractional CMO leadership for funded founders building from Seed to Series A, and SG SMEs whose marketing function grew without governance. Six structured weeks to a beachhead, with a go/no-go gate before any retainer.
Built for two situations
If you are
A funded founder
You raised on a deck. The deck got you the cheque, not the customer. Six pilots in. Three campaigns running. The pipeline is noise, and runway is shrinking.
Discovery Sprint or Fractional retainer. 6–17 weeks, paid in phases.
If you are
A SG SME with revenue but no scoreboard
Marketing has a budget, five vendors are billing against it monthly. The board asks “what’s working?” and the honest answer is “we’ll know next quarter.” Every quarter. The grants are on the table; nobody inside has time to apply.
Diagnostic Sprint or Advisory. PMC-accredited; engagements may qualify for EDG support.
12+
years inside APAC marketing teams
4
sectors transformed across fintech, legal, professional services, regulated
PMC
practising management consultant accreditation, plus CAIG (AI governance). Engagements may qualify for EDG support, subject to scope and Enterprise Singapore approval.
The arc
The work moves through three acts. Each one ends with something concrete your team can use on Monday, not a deck filed in a Drive.
Act 01
Act 02
Act 03
Four ways to start
01
For cofounding teams pre-Discovery
A half-day, AI-integrated workshop. Teams of 2–6 leave with a vision, an ICP, a 60-second pitch, and three open questions.
See the shape
02
For funded founders before any retainer
Six weeks. Customer interviews, beachhead definition, strategic brief. A go/no-go gate at week six caps your exposure.
See the shape
03
For founders ready to build the GTM spine
A 17-week phased engagement. Channel strategy, positioning, copy, sales script, weekly cadence, scale roadmap.
See the shape
04
For operators with their own marketing function
Lighter cadence. Senior outside view, no execution. Monthly review, quarterly direction, on-call when the board asks the hard question.
See the shape
Who you'll work with
12 years inside APAC marketing teams. Transformations across fintech, legal tech, professional services, and regulated industries. PMC + CAIG certified. Based in Singapore.
I lead each engagement myself. There is no junior team, no white-labelled output, no agency hand-off. The work that lands at your team is the work I made.
Latest thinking
Specific over abstract. Singapore-aware. Updated as the work evolves.
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