FRACTIONAL CMO & MARKETING LEADERSHIP

Turn Marketing Chaos into a Disciplined, Governed Growth Function

I help B2B leaders regain control of marketing by embedding senior leadership and accountability.
Rather than outsourcing activity to an agency, you get clear ownership, disciplined decision-making, and a governed growth function leadership can rely on to support commercial priorities.

 

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Strategic insight for B2B leaders responsible for growth, governance, and commercial outcomes.

The Fractional CMO Advantage

For many B2B companies, marketing activity grows faster than leadership oversight.
The fractional CMO model restores control by embedding senior leadership that aligns strategy, teams, and systems, creating clarity, accountability, and confidence without the cost or risk of a full-time executive.

Embedded Executive Marketing Leadership

CMO-level leadership embedded to align strategy, systems, and teams around disciplined, governed growth.

Decision Ownership and Governance

Clear accountability for marketing decisions, investment, and alignment with commercial priorities.

Senior Transformation Experience

Led complex marketing transformations across Asia, operating at executive level across functions and markets.

Strategic Focus Areas

Every engagement strengthens the leadership conditions required for reliable marketing performance: governance, growth discipline, and organisational capability.

Governance and AI Strategy

Governance and AI Strategy

Establishing robust frameworks for AI ethics and Martech rationalisation. We mitigate risk while ensuring innovation satisfies both the CMO and CIO.

Governance and AI Strategy
Growth and Market Alignment

Growth and Market Alignment

Providing commercial clarity to ensure every resource drives impact. We synchronise sales and marketing to deliver measurable business results.

Growth and Market Alignment
Singapore Leadership Consultancy

Capability and Leadership

Closing the skills gap through structural change and vendor oversight. We align internal teams and agencies behind a single commercial roadmap.

Capability and Leadership

Sector Expertise

We provide senior marketing leadership for B2B organisations navigating high complexity, regulatory risk, and regional expansion across APAC.

Professional Services

Without senior marketing leadership, differentiation remains implicit, and growth defaults to reputation rather than deliberate positioning.

Technology and Enterprise SaaS

Early traction often hides structural weaknesses, allowing marketing activity to scale faster than decision quality and governance.

Complex B2B and Regulated Markets

Marketing decisions carry commercial and compliance risk, requiring leadership oversight rather than volume-driven execution.

From Chaos to Clarity: Marketing That Works Across Tech, Team, and Strategy

Without clarity across technology, teams, and strategy, marketing becomes an expensive activity rather than a controlled growth function.

MCR.AE provides the structure, senior leadership, and systems that bring discipline and accountability to marketing. The result is a governed growth function where decisions are clear, effort is aligned, and marketing supports commercial priorities rather than generating noise.

Strategic Clarity

Unified vision across marketing, sales, and leadership.

AI Confidence

Governance frameworks that make innovation safe and compliant.

Operational Discipline

Reporting, cadence, and accountability built into your process.

Scalable Capability

Teams and agencies aligned under one performance framework.

Leadership Continuity

Stable strategic direction during transitions, growth, or leadership gaps.

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Strategic Marketing Leadership Conversation

Gary McRae
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For B2B leaders with revenue responsibility and an established marketing function.
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